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for the soft life

a dreamscape of luxury knits and slow movement

crafted in nature’s finest fibres to wrap you in ritual, elegance, and ease

knitwear for your body and soul

crafted with care, worn with purpose

at knoga, we design sensual, sustainable knitwear that nurtures your body, honours the earth, and supports a slower, softer way of living

each piece is thoughtfully created using ethically sourced natural fibres, plant-based fillings, and toxin-free materials – always hypoallergenic, organic, and kind to sensitive skin

infused with intention and made on heritage machines, our work promotes rest, ritual, and radiant wellbeing through timeless design and future-forward craftsmanship

we believe clothing should feel like home – soft on your skin, rooted in the earth, and connected to something greater

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meet the founder

hi i’m cloudi – the hands and heart behind knoga

my deep love for yarn has been a guiding thread through many seasons of my life – at times it’s quite literally saved me

after graduating from central saint martins in knitted textile design one of the world’s most inspiring hubs for creativity and expression i returned to the new forest to begin building knoga – a slow soulful studio nestled in nature

these creations are rooted in feeling


texture skin touch sensuality emotion – these are the touchstones of my creative world

alongside knitwear, i teach yoga with a focus on nervous system healing and restorative rest


i’m trained in fluid touch bodywork and hold space for others to soften unravel and return to their essence

knoga is more than a brand – it’s a living breathing offering of care and connection


we host creative and wellness gatherings throughout the year - join us for a floating sound bath and dinner on the river

your love brings purpose to every stitch

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the studio

nestled in the heart of the new forest, the knoga studio absorbs the sleepy and verdant setting, home to an abundance of idyllic flora and fauna – with wild donkeys and cattle roaming freely in the 140,000+ acre woodlands – clear thinking and peace play a huge part in knitwear artist cloudi's daily source of inspiration

 

further south you'll find tranquil shorelines and boat harbours chiming softly, it is a haven in the otherwise bustling and fast-paced england

most often, cloudi can be found weaving at the studio and welcomes anyone to pop down to explore the yarns, have a private fitting session or brainstorm with a cup of tea

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